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Case Nº 001Bordeaux, France · Since 2025

Sylvie Moussu

Praticienne bien-être, Salon Saint-Pierre

A respected massage practitioner in Bordeaux with strong word of mouth, but little to show for it online. We set out to change that.

Services
Massage, facial and body treatments, rituals
Location
Salon Saint-Pierre, Bordeaux
Channels
Google Business Profile, Instagram, website
Timeline
Since 2025
Sylvie Moussu logo: a line drawing of a massage in progress
Sylvie Moussu · Salon Saint-Pierre, Bordeaux

The starting point

Sylvie Moussu offers eleven massage techniques along with facial and body treatments at her studio in the Saint-Pierre quarter. Her clients are loyal, but new ones struggled to find her.

Her Google listing was bare, her Instagram was quiet, and her website did not rank for the searches that matter locally, such as massage bordeaux andmassage femme enceinte bordeaux. The goal we agreed on was simple: help local clients find and book her online.

Two hands pressing along a client's back in near-darkness, photographed in black and white
Eleven massage techniques, from deep tissue to lomi lomi

The work

Across three channels.

Google Business Profile

Local search and Maps

We rebuilt her profile so it works as a local storefront. Every treatment is listed the way clients search for it, with photos of the salon, accurate hours, and regular posts. We also set up a steady process for requesting reviews from returning clients.

  • Profile rebuild and service categories
  • Photo set and weekly local posts
  • Review requests and replies
  • Q&A from common questions

Instagram

@sylvie.moussu

We gave the account a consistent look and a regular schedule, with captions that reflect how Sylvie works. Stories keep her present between visits, and local hashtags and location tags help nearby clients find her.

  • Content calendar and production
  • Captions and photography
  • Weekly stories
  • Replies and messages

Website content

SEO copy that ranks

We wrote a dedicated page for each treatment, structured to rank in search and to answer what clients ask most: what it is, who it suits, and what it costs. Her story leads the site, and every page links straight to booking.

  • Service pages for eleven treatments
  • Story and bio copy
  • On-page structure and metadata
  • Booking pathways
An amber bottle of massage oil tipped over Sylvie's palm, a single drop falling, lit warm against a dark room
Custom oils, blended for each client

The results

In the first year.

3.4×
Increase in Google profile views versus the previous six months.
Top 3
Map-pack ranking for “massage bien-être bordeaux” and eight related searches.
+58%
More booking requests coming from Google and Instagram.
2 wks
The calendar now books roughly two weeks ahead.

Sources: Google Business Profile insights, Instagram analytics, salon bookings

The limestone façade of Le Salon Saint-Pierre in Bordeaux, with its blue wrought-iron door standing open

Visit the studio

Sylvie sees clients at Salon Saint-Pierre in central Bordeaux. Appointments can be booked online or by phone.

Salon Saint-Pierre

31 bis cours d’Alsace-et-Lorraine, 33000 Bordeaux

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